We at HirMon & Associates take a simple approach to assisting our clients with their communications needs: - You are the expert at what you do.
- We are the experts at what we do.
Between the two of us, we can help promote your business professionally, in a timely manner, and - just possibly - save you a fortune in the mean time. A fortune? Yes. There is a feeling among some business owners that goes like this: If you do some things yourself, like create your ads, flyers, brochures (and even websites) yourself - you’ll save money. Make no mistake: This is one of the easiest traps for businesses to fall into. Worse - it is a "two-way" trap that can cost you real money and lost prospects. The first way you can lose money by doing it yourself is this: How long do you think it will take you to create the presentation you have in mind? (Honestly, do you even have a guess at this point?) A few of our clients contend that how long it takes them is irrelevant because they are doing it themselves, and therefore - the cost is "free." Understand this: Anytime you do any kind of work for your business you are "on the clock" and your time is always worth something. If it takes you a week to produce a simple brochure, you have lost (forever) one week of time you could have spent marketing your business in person-to-person contacts, follow up phone calls and a myriad of other ways. (We assume you have the software to create the presentation you have in mind. If not, those costs alone can run from $200 - and up - sometimes way up...) The second way you can lose money with the do-it-yourself approach is the one that is most often overlooked: You and your business are going to be judged on how any presentation you give to prospects looks. The old adage is absolutely true: You never get a second chance to make a first impression. You have seen your share of ads, flyers, brochures and what-not. Some are good and some are really ratty. We are willing to bet that you are attracted to those publications that say I’m professional and serious about my business - because those suggest the business in question is competent and professional. The temptation to create your own materials will never go away, because, on the surface, it sounds like a good idea. In reality - it turns out to be one of those things that falls into the "If it sounds too good to be true, it probably is" category. Whether or not you need graphic or website design, printed advertising, brochures or even special hard-to-find services that other agencies cannot handle, drop us an email. We just might be able to help. |